About Us
What We Do
Our mission is to make trading tangible and easy for everyone to understand. We’ve been going strong since 2016 and have been featured in leading financial publications such as:
Contributors
CEO & Founder
Steven Kibbel, CFP
Senior Contributor & Editor
Logan Allec, CPA
Contributor
What We Stand For
Independent Research
You can trust in our integrity and independent standpoint. All articles reflect the author’s opinion.
In some cases, we may receive compensation when you click on a link, but this does not influence our opinion.
Profound Knowledge
We know what we are talking about. Our experience in the financial market began more than twenty years ago.
We want you to understand investment-related topics and products better. That’s why we only recommend services we have intensively tested and used ourselves.
In-depth Reviews
Detailed reviews with knowledgeable insight will help you understand a product better before buying it. We intensively analyze new products and services before publishing a review.
Once published, we ensure the latest product enhancements are included by updating the content frequently.
What We Believe In
Solve Investors’ Problems: Investors are on the fence when it comes to speculative investing. The initial excitement is often followed by frustration and annoyance, which are typically caused by miscalculated expectations and inadequate preparation. We want to solve those problems by doing the research and providing in-depth information about trading, investing, and personal finance.
Transparency and Openness: We strongly believe in relationships based on transparency and trust. We work with companies who are willing to answer our questions and provide us with free access to their tools and educational material. Subsequently, we audit every angle of every product and share the experience with you. We also provide detailed online guides covering all aspects of day trading, investing, and personal finance.
Business Ethics: We run an ethical business. We build trustful partnerships and maintain that mutual trust by staying true to our word. We openly mention when we get paid by advertising partners. Currently, more than 80% of our pages are completely free of any advertising banners or affiliate links. We only recommend products we have intensively tested and use ourselves.