By: Alexander Voigt
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8 Questions to Mr. Dan Mirkin, CO-Founder, CEO and Senior Managing Partner of Trade Ideas LLC

In this interview, Dan Mirkin will tell us something about the philosophy of Trade Ideas and he will also reveal some details about his personal way of dealing with the financial markets.

Dan Mirkin CEO Trade Ideas

When did you start with stock trading, and what was your personal motivation to get into this business? Do you still remember your most successful trade and your biggest mishap?

Hi to you, Alexander, and to everyone listening or reading.

I was very lucky to have gotten into the business.

My very close friend Steven Geduld whose family was in the Market Making business on the Nasdaq, introduced me to the business.

I learned about trading, making markets, and SOES from his family.

When I graduated, I was very fortunate that my father was able to fund me a starting trading account.

This was a big risk, but my dad believed that I had a chance.

Learning via SOES ( Small Order Execution System), you get to see the market the way it actually existed.

What is the size of an offer? What is a refresh? These things start to make sense when you understand order flow.

All of these things were learned then, and I was fortunate to be at the right place at the right time.

It was like seeing inside the Matrix.

The lesson of SOES was to get my face away from the front of the tree to see the forest.

We were so focused on the short term. That we totally were not seeing the gigantic moves being made, just holding on at the proper times.

DELL computer stock went up over 20K % from 1995 to 2000. Generational wealth is acquired with that type of a run.

So when the search engines were going later in my trading career SEEK and LCOS, I got more of the moves and built my base. So I also made a very big mistake too.

I got into QCOM somewhere around $80, and that thing ran to $440, and I honestly believed I had transcended the trade.

I moved beyond the need to worry about it because I had so much locked down. It went all the way back.

Also, I bought 10K shares of TSLA at around $20. It traded around there for a while, and I hung on to the stock. It started to move higher, and with every point, it was making an extra $10K.

When it hit $35 dollars, I sold my entire position and raised my hands up in victory. I was victorious.

I had won!

So then I forgot about TSLA and noticed it again at $50 dollars and never had the courage to get back into it.

My fear of the QCOM repeat made me lose focus on the stock, and I got distracted. That one was one that I probably would have never needed to sell again.

That is part of the beauty of this game of self-directed investing. You get to see things that are fantastic that most people just dream about seeing.

We see it and feel it every day, and it feels alive.

It invigorates the spirit when done well.

We are continuing to make that easier through Trade Ideas.

To which kind of investors do you offer the services of Trade Ideas?

If you are truly self directed, meaning you plan on making your own decisions, then I honestly don’t know how you would not want our technology.

It is revolutionary in that it, in a sense, is “Virtual” without the stupid headset that makes you want to puke. Holly is your virtual analyst/trader.

She is telling you what to do if you were speculating based on the odds.

Odds are the most efficient, eloquent, simple, and truthful way to speculate because they don’t care about direction. It is all thresholds.

Once a set up with odds presents itself, our A.I. sees it and gives you the play-by-play. I recall learning my active trading from other good traders around me at the trading office.

Holly, our Trade Ideas A.I. incorporates all the best practices of what we learned through over two decades of active investing and communicating with our customer base. People want an Oracle, but the future is actually unknown.

We simply must be prepared for the multitude of possible outcomes when they present themselves in the proper way.

This is an art and science meeting and what we have done at Trade Ideas.

We believe we are years ahead of anyone else in this space. We are going direct to the consumer, and the consumer has overwhelmingly voted in favor of the A.I. by making our subscriber growth rate go exponential.

Every bracket of self-directed investor should consider investigating our technology and seeing for themselves what it is capable of offering.

What is the main difference between Trade Ideas and the competitors in the market?

The biggest difference is the data. There is no competitor who has our metadata which we have been building for over 14 years.

Our whole stack is custom technology built for real-time market analysis and data dissemination all over the world.

All the communication layers and server technology allow for a paper think client to display complex data sets.

In this perspective, we are like Wolverine “The Best at What We Do!” Also, our A.I. is the only thing like it and it is like the Coke formula. Nobody else could have our A.I. and match our signals.

Somebody could try their own, but it would be totally different from Holly.

She is one of a kind.

She self learns the market every single day and does the kind of raw data processing that is even more than most institutions.

There are other filtering tools like Finviz and StockFetcher. We have evolved past traditional technical analysis.

Our A.I. understands the indicator value relationships better than any human. If they are useful, they are used, and if they are not they are ignored. We are the new digital media.

What are the most important changes in stock market trading during the last years? What changed for the better, and where do you still see an urgent need for action?

I believe we are at the very early phase of the new era of self directed asset management.

In the first version, it gave birth to firms like Etrade and TD Ameritrade who were supposed to serve the individual.

However, the industry pivoted away from self directed investing after the dot-com bubble and instead went for the fee based model.

The problem, of course, is one cannot gain wealth on a bus with every other person.

It could be a good long, happy ride, and that is what we all hope. However, for those that happen to have invested in 2000 in the Nasdaq, just broke even in 2017.

Think about that in terms of inconvenience. People are starting to wake up to the truth. Costs are low and opportunity costs of missing interesting ground breaking things are high.

The brokerage business is a commodity business. Everybody knows.

We believe the future driver is “Idea Generation,” the new digital media that helps individuals to discover real opportunities and manage ones that do not work out.

The costs are low, and there are no barriers to entry. The time for the individual investor is NOW.

If you could look into the future to see where we will be in three years, what will have changed in stock trading then?

I think more and more people will come to realize that “timing” is not a crystal ball type of future prediction but rather a flow state characteristic that allows one to sense supply and demand inefficiencies.

We do not know all the reasons for the inefficiencies, but we understand them to be opportunistic, so using technology as a way to spot those opportunities and profit will be much more mainstream and less of a gambler stigma.

What are the three most significant advantages of the stock market?

Easy to get in, Easy to get out, Easy to Repeat

What are your goals for the future?

We believe our technology is pivotal. Right now, it is aimed at investors, but we can imagine at some point spinning the data analysis part of the technology away from Trade Ideas and applying it to medical trials and law enforcement and other areas where real time notification is critical.

This was the interview with Dan Mirkin. If you consider subscribing to Trade Ideas, you can use our Trade Ideas coupon code to save 15% – 25%.

Alexander Voigt, CEO
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Alexander Voigt is the founder of DayTradingZ, was a regular contributor to Benzinga and has been featured and quoted on leading financial websites such as,, Business Insider and Forbes.