Hulu Stock Price – Value, Ticker Symbol & Buying Guide

What is the Hulu stock price, how to participate in the growth story, and will it be the next Netflix? Let’s discover the potential.

Alexander Voigt

By Alexander Voigt | Updated June 05, 2023

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Is Hulu a strong buy? Will Hulu have an IPO anytime soon, and how to buy Hulu stock? After the acquisition of the remaining 33% of Hulu stakes from Comcast through Disney in 2022, the chances of an IPO increased further.

Hulu’s growth story is impressive since the number of paying subscribers for the video streaming service knows only one direction – to the upside. As a result, buying Hulu stock could be a great alternative to investments in other companies in the same industry.

This article goes into detail about Hulu, its potential IPO, an evaluation of the possible price per share and its profit potential.

See Also: Stocks to Buy Now

hulu stock price

What is Hulu?

Hulu is a fast-growing streaming- and live-TV service controlled by Disney. With Hulu, you can watch thousands of shows and movies. Their plans start at $7.99 per month. A free trial is also available.

How to Analyze and Trade Hulu Shares

Stock research websites are the best place to start researching specific IPOs. Stock research websites enable you to set up alerts for specific news about a company. You could set up an alert with the combination of the company name and the term IPO, for example, “Hulu IPO.”

As an exchange-listed company, Hulu would be excellent stocks to buy now. In addition, stock analysis software can be used for a more extended due diligence process before making the final decision.

Then, you can use the best stock trading apps during the IPO. The chances are that you get some stocks at the original IPO price. Alternatively, you can buy and sell your preferred number of shares on the IPO data or at any time later by using the official stock ticker symbol within your trading platform.

Once invested, you can use your brokerage account or stock tracking apps to manage your positions within the portfolio.

How many subscribers are on Hulu?

Back in Q4 2010, Hulu had 0.3 Million subscribers. In Q4 2012, they already had 10 times more – 3 Million subscribers. And then, just 7 years later, Hulu already had 28.5 million subscribers in Q4 2019, and 48.0 million subscribers in Q1, 2023.

How much is Hulu Worth?

The number of subscribers is the best possible key statistic to evaluate it. Netflix had 232.5 million subscribers when Hulu had 48.0 million in the first quarter of 2023. If we assume that Hulu makes about the same money per subscriber as Netflix does, then the calculation based on Netflix stock price (currently $400.47) is $400.47/232.5mn*48.0mn=$82.68. This is a simple calculation but gives you a rough estimation. Hulu stock price would be worth $82.68 per stock as of Q1 2023.

Who is worth more Hulu or Netflix?

At the moment, Netflix is the market leader. But Disney is now the majority owner of Hulu, and in January 2020, they decided to integrate Hulu services fully. And that clearly shows where the potential comes from.

Is Hulu publicly traded?

Hulu alone is not publicly traded. But Disney is the controlling owner of Hulu, and profits made by Hulu go straight into their balance sheets. So if you like to buy Hulu stocks, then you can do this by buying Disney stocks.

Who owns Hulu stock?

Disney owns the majority of Hulu since 2022. Therefore investors can participate in Hulu’s growth story by buying Disney stocks.

Does Hulu have an IPO?

There were IPO planned in the past when various stakeholders controlled the company. Currently, there is no Hulu IPO planned by the majority owner Disney. However, things could change if Disney attempts to raise capital.

What is the ticker symbol for Hulu?

Hulu doesn’t have a ticker symbol, but investors can buy Disney stocks instead since they are the majority owner of Hulu. The ticker symbol is NYSE:DIS.

The Future of Hulu

Disney decided to integrate Hulu fully into its existing management model and service landscape. That’s a clear o indication that an IPO is not planned at the moment. Quite the opposite, they aim to make Hulu the main driver for its stock price.

Therefore, they now have Disney+, and Hulu.

  1. Hulu with ads $7.99/month
  2. Hulu without ads $14.99/month
  3. Hulu combi package with Disney+ and ESPN and ads $12.99/month
  4. Hulu combi package with Disney+ (wihtout ads) and ESPN with ads $19.99/month
  5. Hulu + Live TV $69.99/month

The option with ad placements is the main differentiator from their competitors. In addition, subscribers can choose to pay a lower monthly fee. And that’s where they can make a lot of extra cash, while Netflix can’t.

Imagine what would happen if Netflix decides to start a subscription with ads? That would be kind of a red flag since they are already listed on a stock exchange and have >160 million subscribers. The impact would be unpredictable.

For Hulu, it is different. That’s their primary subscription model. If you take a closer look at Hulu’s website, then you recognize that the cheapest plans are promoted on the homepage. Only in the drop-down list, you can see the available add-on called “no ads.”

But what does that mean for Hulu’s future? The chances are that Hulu will make much more money per subscribers by integrating ads in the video streaming than by selling ads-free subscriptions.



  • Subscribers Q1 2023: 232 million
  • Stock Exchange: Nasdaq
  • Stock Symbol: NFLX
  • Market Capitalization: $179.21 billion

Amazon Prime Video

  • Subscribers Q1 2023: 200 million Amazon Prime subscribers, but only 3% of them use Prime Video
  • Stock Exchange: Nasdaq
  • Stock Symbol: AMZN
  • Market Capitalization: $1,259.66 billion


  • Subscribers Q1 2023: 161.8 million
  • Stock Exchange: New York Stock Exchange
  • Stock Symbol: DIS
  • Market Capitalization: $161.88 billion

How to buy Hulu Stock?

Investors can participate in Hulu’s growth story by buying Disney stock. While there is no ticker symbol for Hulu, there is a ticker symbol for Disney: NYSE:DIS.

Here is a little guide on how to buy Hulu stock:

First, choose an online Broker like Webull, TD Ameritrade, or Tradestation. All of them offer commission-free trading within the United States. So you only pay the price for the Hulu stock or respective Disney stock.

Once you opened your trading platform, look for the New York Stock Exchange-listed company Disney with the stock ticker symbol DIS.

Remember, if you decide to participate in a growth story, then it is always in the long term. Day trading Hulu stock or Disney shares does not correlate with the expected growth because when day trading, fundamental aspects don’t matter at all.

Let’s see if Disney decides to give their shareholders free Hulu stocks or if there will be a separate Hulu stock price. For now, the Hulu stock price has to be replaced by the Disney stock price. Investors who want to ensure a stake in Hulu have to wait for a potential IPO.


On-demand video streaming services are the future of watching movies, and Hulu is in an excellent position to become the main competitor to Netflix. With Disney’s deep pockets, excellent marketing, and unlimited potential for ad income in the lower tier subscriptions, Hulu is worth buying it.

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Alexander Voigt
Alexander Voigt is the founder of DAYTRADINGz, was a regular contributor to Benzinga and has been featured and quoted on leading financial websites such as Business Insider, Investors, Capital and Forbes.