Market Rebellion is a guided options-trading service built around analyst trade ideas, live webinars, and education, founded by former Chicago Board Options Exchange floor traders Jon and Pete Najarian. It fits intermediate-to-advanced options traders who want to follow institutional-style order flow with coaching attached, and it makes far less sense for cost-sensitive or self-directed traders who only want a transparent, fixed-price screener. The analysis and community are the real draw. The pricing is the problem, because most of it sits behind a sales call.
What Market Rebellion Is
The Najarian brothers earned their reputation in the open-outcry days of the CBOE before building optionMONSTER and tradeMONSTER, then launched the company that became Market Rebellion in 2016 alongside options educator Ron Ianieri. It is a publisher and education company, not a broker or registered investment advisor. Everything it sells is framed as education and impersonal trade ideas rather than personalized advice, which sets the right expectation going in: a subscription buys access to a method, a stream of ideas, and a community, not a managed account or a piece of charting software.
The spine of the entire catalog is Unusual Option Activity, the strategy the Najarians built their name on for spotting large, potentially informed options orders. A proprietary Heat Seeker™ algorithm scans for that activity, and the analyst team converts the output into specific trade ideas with trigger levels, targets, and ongoing updates. Almost every other service in the lineup branches off that core idea.
Features and Services
The catalog is wide. A trader can enter through a single weekly idea or end up in a 24/7 chat room with the founders, and the services fan out across momentum, premium collection, swing trading, futures, and crypto.
Unusual Option Activity and the Heat Seeker Algorithm
UOA is the flagship, and it is the clearest expression of what Market Rebellion does well. Rather than handing over a raw scanner and leaving interpretation to the subscriber, the analyst team filters Heat Seeker™ output into ideas a trader can actually act on, complete with the levels that define the setup. That filtering is the value. Raw unusual-activity data is noisy, and the editorial layer is what separates this from a self-serve screener.
The UOA Tiers
The UOA service splits into three levels that scale by volume of ideas and depth of access. Essential delivers 4 Heat Seeker™ filtered trade ideas a week plus one live webinar, the member forum, and the weekly market outlook newsletter. Pro moves up to 10 to 20 ideas a week inside a real-time trade log, three weekly webinars, and a recurring Q&A with lead educator Bill Johnson. Inner Circle is the top tier: 50-plus filtered UOA daily as raw analyst output, access to Pete Najarian’s own trades and commentary, daily Squawk briefings, twice-weekly group sessions, technical analysis webinars, daily pivot points, and 24/7 chat rooms with the analysts and the Najarians. The jump from Essential to Inner Circle is not a small upgrade. It is the difference between a curated weekly feed and a full-day trading desk experience.
Other Trading Services
Beyond UOA, the strategy-specific services cover most of the ways an active options trader operates. Rebel Pit targets momentum breakouts and breakdowns, scaling from 4 ideas a week up to 20-plus with daily webinars and a chat community at the Elite level. Time Bandit Options is the premium-collection service, focused on credit spreads and iron condors. Premium Portfolios and Pete’s Covered Calls handle longer-biased, theta-driven strategies like diagonals and covered calls. Rebel Setup runs a daily pre-market morning call across equities and futures, with an Elite tier that adds intraday live streams and a real-time chat. RapidFire Charts leans into swing-trading technical analysis on member-submitted stocks, and Instant Cashflow, a collaboration with Grant Cardone, packages a weekly options income idea with video tutorials and quarterly coaching calls.
Rebel Research and the AI Screener
Rebel Research is the one piece of the lineup that behaves like a tool rather than a service. It is described as an AI-powered stock screener covering more than 35,000 tickers with real-time data. For a trader used to a dedicated scanner, this is the closest Market Rebellion comes to self-directed software, though it sits inside the broader subscription ecosystem rather than standing alone as a standalone scanner product.
Education and Coaching
The education library runs from Options School 101 and the Beginner’s Options Course through masterclasses and the Theory and Strategy of Unusual Option Activity. One-on-one coaching is available with named instructors including Stu Dorfman, who spent decades on the floor of the Philadelphia Stock Exchange, and Scott Thorstensen. Pairing live trade ideas with structured coursework and personal coaching is rare among alert services, most of which stop at the idea itself.
Pricing
Here is where the review has to be blunt. Across nearly the entire site, the price is listed as “Call for Pricing” with a phone number, and the only published numbers belong to the UOA line. Reaching a quote for most services means filling out an intake form and speaking with a sales specialist, and that form asks how much trading capital a prospect has and how much experience, before any number is given.
The figures Market Rebellion does publish appear on the UOA page, captured June 5, 2026.
| Service / Tier | Monthly | Annual | Listed “value” | Money-back window |
|---|---|---|---|---|
| UOA Essential | $199 | $995 | ~~$4,019~~ | 30 days, annual only |
| UOA Pro | Call for Pricing | $3,495 | ~~$11,019~~ | 30 days, annual only |
| UOA Inner Circle | Call for Pricing | Call for Pricing | Not listed | 30 days, annual only |
| Most other services | Call for Pricing | Call for Pricing | Varies | Varies |
The strikethrough numbers shown on the page are labeled as “value” totals, summing the individual components rather than representing a former price. Essential renews at the same rate it starts, $199 monthly or $995 annually. Pro renews annually at $3,495. Inner Circle pricing is not disclosed online at all.
Rules and Restrictions That Affect Cost and Usability
The fine print changes what a buyer is actually getting, and several mechanics work against the headline promises. Each one below is documented in the Terms of Use, last updated May 29, 2025.
The Refund Is Not a Full Refund
The “30-Day Money Back Guarantee” badge appears on every UOA tier, but it carries conditions that narrow it considerably. It applies only to annual subscriptions, or longer, on a specific list of named services. The refund is the subscription fee minus the equivalent of one month’s charge, so even a timely cancellation does not return the full amount paid. It is limited to one refund per service per 365-day period, and canceling ends access immediately. For an annual UOA Pro subscriber at $3,495, the withheld month is a real number, not a rounding error.
Monthly Plans Get Nothing Back
Monthly subscribers are excluded from the guarantee entirely. Canceling a monthly plan stops future billing but returns none of what has already been paid. A trader who buys UOA Essential at $199 monthly, decides within a week that it is not a fit, and cancels, still pays the full $199 for that month.
Auto-Renewal and Phone-Only Cancellation
Every subscription renews automatically, monthly or annually, and no refund is issued once a renewal processes. Cancellation is accepted through only two channels: a phone call to customer service or the online My Account page. Requests by email or to any other phone number are not honored. Missing the window on an annual plan means being charged for another full year.
Education Is Largely Final Sale
Education packages can be canceled within 7 days of access. After that, most convert to a conditional “Warranty” that requires completing every lesson, attending at least 90% of coaching sessions, finishing all assignments, and documenting 6 trades within six months. A long list of courses and all coaching-only packages are non-refundable outright. A buyer treating a course as a low-risk trial will find the exit narrower than expected.
Account and Eligibility Limits
Accounts are capped at 3 simultaneous logins regardless of device. The services are directed only at United States residents. Disputes are subject to binding arbitration with a class-action waiver. None of these is unusual on its own, but the login cap is worth knowing for anyone planning to share access across a desk or multiple machines.
Bottom Line
Market Rebellion is a serious options-education and trade-idea operation with a genuine pedigree, and the depth of its UOA work, live analysis, and coaching puts it ahead of most alert-only services. The catch is cost and transparency. A trader has to be comfortable paying premium prices, often quoted only after a sales conversation, and reading the refund terms closely enough to know what the guarantee actually covers.
The best fit is an intermediate-to-advanced options trader who wants to follow unusual-activity flow with live webinars, a real-time idea log, and coaching, and who has the capital to make a $995-to-$3,495 annual subscription pay for itself. The worst fit is a cost-sensitive or fully self-directed trader who wants a fixed-price scanner and no phone call.
Pros
- Trade ideas come from a team with 20 to 30 years of floor and trading experience, built on the proprietary Heat Seeker™ algorithm and delivered with defined trigger levels, targets, and updates.
- The service ladder scales cleanly from 4 curated ideas a week up to 50-plus daily raw analyst outputs with 24/7 chat access to the Najarians.
- Rebel Research adds an AI stock screener across more than 35,000 tickers, and the education library plus one-on-one coaching go well beyond what pure alert services offer.
Cons
- Pricing is opaque. Only UOA Essential and UOA Pro publish numbers, while Inner Circle and nearly every other service require a sales call, with quotes shaped by the capital and experience a prospect discloses.
- The 30-day money-back guarantee withholds a month’s fee, excludes monthly plans completely, and does not cover most education purchases, so the downside protection is weaker than the badge implies.
- At $3,495 a year for UOA Pro before the call-only Inner Circle tier even enters the picture, the cost sits well above transparent screener and alert subscriptions, which raises the bar for the ideas to justify the price.